National Hate Crime Awareness Week It’s an annual campaign aimed at encouraging local authorities, organisations and communities to work together. It raises the issues associated with the growing problem of Hate Crime.
STAMP OUT HATE CRIME
Leicestershire Police wanted to make a short campaign film featuring local sports clubs so that young people would be able to identify with. So to help develop their script and give support with logistics they came to us. They basically needed us to take care of the entire production from start to finish as they had a tight deadline.
The film we produced features athletes from Leicester Riders Basketball team, the Leicester City Women’s Football Club, The Dolly Rocket Roller Derby Team and Leicestershire County Cricket team. We wanted to use a creative approach that would reflect the serious message. The scripted words needed gravitas whilst ensuring the film was visually appealing. So we filmed in slow motion and our sports men and women engaged directly with the camera, looking straight down the lens. An impactful voice over was recorded to deliver the script and we set it to a powerful musical score. Finally we wanted the momentum to build towards the final ‘STAMP IT OUT’ message delivered straight to camera.
GREAT MEDIA COVERAGE
It was such a rewarding project for our team to work on. There has been a great response so far by the press and the public. The film has been featured in print media, on the radio and on local BBC TV News . . .
We love to work on these types of films and relish the challenge of finding the best creative approach for the message or aims of the campaign. What about you? Do you have a campaign you’re looking to take to the next level? Need help from a creative agency with years of experience? Get in touch to find out how we can get your message the attention it deserves.
In the meantime, head over to Stamp It Out to find out more about the campaign and how you can get involved.