Luxury fashion brand videos are great projects to work on visually.  Pantherella – Makers of fine English socks – have been hand-crafting luxury socks on the same street in Leicester since 1937. So to celebrate their 80th anniversary, they commissioned MGL Media to produce a film that would bring their story to a wider audience.

Staff at luxury brand Pasntherella factory Leicester
Generations of families continue to work at Pantherella

All of the socks manufactured are hand-finished by a team that includes generations of skilled workers. Pantherella is particularly known for its fine-linked toe seams and it was fascinating to capture the concentration and craft of the seamstresses at work.

Luxury Brand video still from Pantherella film Leicester
Fine-linked toe seams being sewn

Putting luxury on video

They have made socks for Harrods since the 1940’s and they are stocked by some of the world’s premium department stores. As a result Pantherella now has an international reputation for using the finest materials available. So we realised our brand video needed to show their beautiful yarns made from Chinese Silk, Sea-Island Cotton and Cashmere.

Our luxury brand video reflects the heritage and history of the company but also shows their focus on contemporary fashion. We shot archive materials and samples of their high-profile press coverage featuring film stars, musicians and royalty.

Recent GQ Magazine featuring Leonardo DiCaprio who wore pantherella socks for the shoot
Recent GQ Magazine shoot featuring Leonardo DiCaprio

What the client said . . .

It was a pleasure to turn the spotlight on an enduring icon of the British hosiery industry and show the care and attention that goes into every pair of socks, to ensure it receives the Pantherella seal of approval. Justin Hall, Pantherella MD and narrator of the film, explained why he and the team were delighted with the film . . .

” . . . So we wanted to commission a film that conveyed our heritage and experience in sock making. It had to capture the extremely high quality of our craftsmanship, materials and finished product. MGL Media helped us to achieve just that.

MGL were a pleasure to work with, both pre-production and on the day of filming, and delivered our finished film ahead of schedule. The Pantherella film is a really wonderful record of all the hard work that goes into making our socks the best.”

MGL Media are proud to share another success story. Along with films for Loake Shoes and Alvis Cars,  Pantherella is yet another example of a great British brand thriving against the odds.

To find out how we can help you craft your story or promote your product, drop us a line or give us a call today.

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