It’s been another exciting 12 months since our last blog post. A year that has seen us produce work for numerous campaigns and clients, including HSBC Bank, Stanley Bostitch, Winsor Newton, Copella, Connexions and more recently a return to another BBC campaign working on a film to promote the imminent switchover to digital TV.
With locations from across the region, including Shropshire and the Fenlands in Cambridgeshire, our film told the stories of a number people who have benefited from the BBC’s Communities Outreach project. The scheme aims to ensure that the switchover message reaches everyone – particularly the elderly and disabled who may be eligible for free television conversions and access to advice or guidance.
It was great to work on a project that had really strong human interest stories like the lovely relationship between hairdresser, Sue and her profoundly deaf daughter, Shelly – as well Marion, an elderly lady living with her son, David who has learning difficulties.
The film is currently being rolled out nationally to help other regions reach every member of their community and ensure that we are all ready for the big switchover.
From today, the Central region will begin the switchover from analog to digital TV – so if you have any older televisions, you may want to check out the digital switchover site, to see how you can convert the sets to allow you to keep watching. Manufacturers have been making sure that new sets are digital-ready for some time, but you have older televisions elsewhere in the house that need to be converted.
To find out more about making sure you are ready, take a look at the BBC Digital Switchover site.