Testimonial videos boost your brand and show potential customers how your products and services work in the real world. According to one recent poll, 2 out of 3 people would be more likely to to buy something after seeing a video testimonial from a previous customer. That’s huge and shows why these types of videos have always been popular with our clients. Clients like Sendcloud, who wanted to highlight a success story with their customer, St Martins Coffee Roasters.
Any positive testimonial about your business is obviously a good thing, but nothing beats seeing real people speaking from the heart. Professional visuals, clear, well-recorded sound and a succinct structure elevate your content and make you stand out from the crowd.
Social Media Loves Video
Every day, people watch more than 1 billion hours of YouTube videos. TikTok users watch 167 milion hours of video every minute. Video content is eye catching and is one of the few things that can attract attention when users are endlessly scrolling through their feeds. For most clients, we make a suite of videos tailored to different social media platforms. That might mean short ten second soundbites, 1 minute ‘reels’ for Facebook and Insta or longer videos for YouTube. We work with clients during pre-production and scripting to make sure we capture the best content and package it appropriately for each platform.
Why choose MGL Media for your testimonials?
Why choose MGL to produce your client testimonials? We have more than twenty years’ experience of putting you and your clients at ease. We know our job is to make you look and sound great. Self-shot iPhone videos might be quick and convenient, but do they show your products and services in their best light? If your customers are willing to take the time to give you positive feedback, shouldn’t you invest the time and resources to capture what they have to say in the most professional way possible? Still unsure? Here’s what Carla van Dulmen, Senior Creative Producer at Sendcloud had to say about working with us:
So get in touch to see how we can help you capture the best client testimonials and take your business to the next level. Have a question or want to share a great testimonial experience of your own? Drop us a line in the comments below.